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when there will be some bloody meltdown,” Musk said. “There could be external factors or there could be some unexpected recall and then suddenly we need to raise money on top of dealing with that. I feel a bit like my grandmother. She lived through the Great Depression and some real hard times. Once you’ve been through that, it stays with you for a long time. I’m not sure it ever leaves really. So, I do feel joy now, but there’s still that nagging feeling that it might all go away. Even later in life when my grandmother knew there was really no possibility of her going hungry, she always had this thing about food. With Tesla, I decided to raise a huge amount of money just in case something terrible happens.” Musk felt optimistic enough about Tesla’s future to talk to me about some of his more whimsical plans. He hopes to redesign the Tesla headquarters in Palo Alto, a change employees would welcome. The building, with its tiny, 1980s-era lobby and a kitchen that can barely handle a few people making cereal21 at the same time, has none of the perks of a typical Silicon Valley darling. “I think our Tesla headquarters looks like crap,” Musk said. “We’re going to spruce things up. Not to sort of the Google level. You have to be like making money hand over fist in order to be able to spend money the way that Google does. But we’re going to make our headquarters much nicer and put in a restaurant.” Naturally, Musk had ideas for some mechanical enhancements as well. “Everybody around here has slides in their lobbies,” he said. “I’m actually wondering about putting in a roller coaster—like a functional roller coaster at the factory in Fremont. You’d get in, and it would take you around factory but also up and down. Who else has a roller coaster? I’m thinking about doing that with SpaceX, too. That one might be even bigger since SpaceX has like ten buildings now. It would probably be really expensive, but I like the idea of it.” What’s fascinating is that Musk remains willing to lose it all. He doesn’t want to build just one Gigafactory but several. And he needs these facilities to be built quickly and flawlessly, so that they’re cranking out massive quantities of batteries right as the Model 3 arrives. If need be, Musk will build a second Gigafactory to compete with the Nevada site and place his own employees in competition with each other in a race to make the batteries first. “We’re not really trying to sort of yank anyone’s chain here,” Musk said. “It’s just like this thing needs to be completed on time. If we suddenly find that we’re leveling the ground and laying the foundation and we’re on a bloody Indian burial ground, then fuck. We can’t say, ‘Oh shit. Let’s go back to the other place that we were thinking about and get a six-month reset.’ Six months for this factory is a huge deal. Do the basic math and it’s more than a billion dollars a month in lost revenue,* assuming we use it to capacity. From a different standpoint, if we spend all the money to prepare the car factory in Fremont to triple the volume from 150,000 per year to 450,000 or 500,000 cars and hire and train all the people, and we’re just sitting there waiting for the factory to come on line, we’d be burning money like it was going out of fashion. I think that could kill the company. “A six-month offset would be like, like Gallipoli. You have to make sure you charge right after the bombardment. Don’t fucking sit around for two hours so that the Turks can go back in the trenches. Timing is important. We have to do everything we can to minimize the timing risk.” What Musk struggles to fathom is why other automakers with deeper pockets aren’t making similar moves. At a minimum, Tesla seems to have influenced consumers and the auto industry enough for there to be an expected surge in demand for electric vehicles. “I think we have moved the needle for almost every car company,” Musk said. “Just the twenty-two thousand cars we sold in 2013 had a highly leveraged effect in pushing the industry toward sustainable technology.” It’s true that the supplyPDF Image | SpaceX and the Quest
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