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read consumers, and execute. From there, his more fanciful ideas start to seem inevitable. “Elon is one of the few people that I feel is more accomplished than I am,” said Craig Venter, the man who decoded the human genome and went on to create synthetic lifeforms. At some point he hopes to work with Musk on a type of DNA printer that could be sent to Mars. It would, in theory, allow humans to create medicines, food, and helpful microbes for early settlers of the planet. “I think biological teleportation is what is going to truly enable the colonization of space,” he said. “Elon and I have been talking about how this might play out.” One of Musk’s most ardent admirers is also one of his best friends: Larry Page, the cofounder and CEO of Google. Page has ended up on Musk’s house-surfing schedule. “He’s kind of homeless, which I think is sort of funny,” Page said. “He’ll e-mail and say, ‘I don’t know where to stay tonight. Can I come over?’ I haven’t given him a key or anything yet.” Google has invested more than just about any other technology company into Musk’s sort of moon- shot projects: self-driving cars, robots, and even a cash prize to get a machine onto the moon cheaply. The company, however, operates under a set of constraints and expectations that come with employing tens of thousands of people and being analyzed constantly by investors. It’s with this in mind that Page sometimes feels a bit envious of Musk, who has managed to make radical ideas the basis of his companies. “If you think about Silicon Valley or corporate leaders in general, they’re not usually lacking in money,” Page said. “If you have all this money, which presumably you’re going to give away and couldn’t even spend it all if you wanted to, why then are you devoting your time to a company that’s not really doing anything good? That’s why I find Elon to be an inspiring example. He said, ‘Well, what should I really do in this world? Solve cars, global warming, and make humans multiplanetary.’ I mean those are pretty compelling goals, and now he has businesses to do that.” “This becomes a competitive advantage for him, too. Why would you want to work for a defense contractor when you can work for a guy who wants to go to Mars and he’s going to move heaven and earth to make it happen? You can frame a problem in a way that’s really good for the business.” At one point, a quotation from Page made the rounds, saying that he wanted to leave all of his money to Musk. Page felt he was misquoted but stood by the sentiment. “I’m not leaving my money to him at the moment,” Page said. “But Elon makes a pretty compelling case for having a multiplanetary society just because, you know, otherwise we might all die, which seems like it would be sad for all sorts of different reasons. I think it’s a very doable project, and it’s a relatively modest resource that we need to set up a permanent human settlement on Mars. I was just trying to make the point that that’s a really powerful idea.” As Page puts it, “Good ideas are always crazy until they’re not.” It’s a principle he’s tried to apply at Google. When Page and Sergey Brin began wondering aloud about developing ways to search the text inside of books, all of the experts they consulted said it would be impossible to digitize every book. The Google cofounders decided to run the numbers and see if it was actually physically possible to scan the books in a reasonable amount of time. They concluded it was, and Google has since scanned millions of books. “I’ve learned that your intuition about things you don’t know that much about isn’t very good,” Page said. “The way Elon talks about this is that you always need to start with the first principles of a problem. What are the physics of it? How much time will it take? How much will it cost? How much cheaper can I make it? There’s this level of engineering and physics that you need to make judgments about what’s possible and interesting. Elon is unusual in that he knows that, and he also knows business and organization and leadership and governmental issues.”PDF Image | SpaceX and the Quest
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