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NOTES 1. Journal of the Canadian Chiropractic Association, 1995. 2. http://queensu.ca/news/alumnireview/rocket-man. 3. http://www.marieclaire.com/sex-love/relationship-issues/millionaire-starter-wife. 4. The investor Bill Lee, one of Musk’s close friends, originated this phrase. 5. http://archive.wired.com/science/space/magazine/15-06/ff_ space_musk?currentPage=all. 6. http://news.cnet.com/Electric-sports-car-packs-a-punch%2C-but-will-it-sell/2100-11389_3-6096377.xhtml. 7. http://www.nytimes.com/2006/07/19/business/19electric.xhtml. 8. A southern gentleman, Currie could never get used to Musk’s swearing—“he curses like a sailor and does it in mixed company”— or the way he would churn through prized talent. “He’d search through the woods, turn over every rock and dig through brambles to find the one person with the specific expertise and skill he wanted,” Currie said. “Then, that guy would be gone three months to a year later if he didn’t agree with Elon.” Currie, though, remembers Musk as inspirational. Even as Tesla’s funds dwindled, Musk urged the employees to do their jobs well and vowed to give them what they needed to be successful. Currie, like many people, also found Musk’s work ethic astonishing. “I would be in Europe or China and send him an email at two thirty in the morning his time,” Currie said. “Five minutes later, I’d get an answer back. It’s just unbelievable to have support on that level.” 9. http://www.mercurynews.com/greenenergy/ci_7641424. 10. http://www.telegraph.co.uk/culture/3666994/One-more-giant-leap.xhtml. 11. http://www.sia.org/wp-content/uploads/2013/06/2013_SSIR_ Final.pdf. 12. Another moment like this occurred in late 2010 during a launch attempt in Florida. One of the SpaceX technicians had left a hatch open overnight at the launchpad, which allowed rain to flood a lower-level computing room. The water caused major issues with SpaceX’s computing equipment, and another technician had to fly out from California right away with Musk’s American Express card in hand to fix the emergency in the days leading up to the launch. The SpaceX engineers bought new computing gear right away and set it up in the room. They needed to run the equipment through standard tests to make sure it could maintain a certain voltage level. It was late at night on a Sunday, and they couldn’t get access on short notice to a device that could simulate the high electrical load. One of the engineers improvised by going to a hardware store where he bought twenty-five headlamps for golf carts. The SpaceX crew strung them all together back at the launchpad and hung them from a wall. They then put on their sunglasses and lit everything up, knowing that if a power supply for the computing equipment could survive this test, it would be okay for the flight. The process was repeated for numerous power supplies, and the team worked from 9 P.M. that night until 7 A.M. and finished in time to keep the launch on track. 13. http://www.space.com/15874-private-dragon-capsule-space-station-arrival.xhtml. 14. At the conclusion of the debate, Musk and I exchanged a couple of emails. He wrote, “Oil and gas is firmly in the Romney camp and they are feeding his campaign these talking points. Until recently, they didn’t care about Tesla, as they thought we would fail. “Ironically, it is because they are starting to think Tesla might not fail that they are attacking us. The reason is that society has to function, so the less there seems to be a viable alternative to burning hydrocarbons, the less pressure there is to curb carbon emissions. If an electric car succeeds, it spoils that argument. “Overall though, I think it is great that he mentioned us :) ‘Romney Tesla’ is one of the top Google searches!” I reached out to Romney’s camp months later, as sales of Tesla’s soared, to see if he wanted to change his position but was rebuffed. 15. As Tesla has grown in size, the company has commanded more respect from suppliers and been able to get better parts and better deals. But outsourcing components still bothers Musk, and for understandable reasons. When it tried to ramp up production in 2013, Tesla ran into periodic issues because of its suppliers. One of them made what should have been an inconsequential 12-volt lead acid battery that handled a few auxiliary functions in the car. Tesla bought the part from an American supplier, which in turn outsourced the part from a company in China, which in turn outsourced the part from a company in Vietnam. By the time the battery arrived at Tesla’s factories, it didn’t work, adding cost and delays during a crucial period in the Model S’s history. It’s situations like these that typically result in Tesla playing a much more active role with its suppliers when compared to other automakers. For something like an ABS braking controller, Tesla will work hand-in-hand with its supplier—in this case Bosch—to tune the hardware and software for the Model S’s specific characteristics. “Most companies just hand their cars over to Bosch, butPDF Image | SpaceX and the Quest
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