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INTRODUCTION Carbon is the backbone of the modern economy and a building block for a wide array of products and materials we depend on every day. Carbon dioxide (CO2) emissions have also become a serious The market potential for CO2 products is also coming into focus. The Global CO2 Initiative and CO2 Sciences have estimated that by 2030, CO2 products could generate between $800 billion and $1.2 trillion liability: The world must reduce CO emissions by 200 22 billion tons over the next five decades to avoid the most drastic climate change scenarios.1 There is an emerging opportunity to make productive use of CO2 emissions by capturing and transforming them into valuable and useful materials and products, such as concrete, carbon fiber, polymers, food, fertilizer, and liquid fuels. CO2-derived materials have the potential to offer superior performance, lower cost, and a lower carbon footprint than incumbent materials. The long- term vision is of a low-carbon economy built around recycling CO2 emissions, producing superior products, and supporting a stable global climate while providing significant economic opportunity. This emerging industry is known variously as “carbon-to-value,” “carbontech,” and “carbon capture utilization and storage (CCUS),” among others. COMMUNICATING THE VALUE OF CO2 3 annually and reduce CO emissions by 10% to 15%.2 Small and large corporations alike are increasingly focused on minimizing climate change risk, maximizing clean energy opportunities, and identifying sustainability solutions that are tangible and additive. Despite the growing momentum of this space, it remains confusing to many due to a lack of consistent terminology and messaging, the technical complexity of the field, and widely disparate approaches from the range of experts working on carbon issues (engineers, economists, policymakers, etc.). A better understanding of the perceptions and messaging in this space will make it possible to improve communications, rally support, and grow the community. To that end, the NRG COSIA Carbon XPRIZE, The Circular Carbon Network, Carbon180, and CO2 Value Europe launched a survey to explore the terminology, messaging, perceptions, challenges, and opportunities of this space. Over 100 investors, corporate leaders, entrepreneurs, researchers, policymakers, and media professionals were surveyed who actively work in, or follow, this space. This report summarizes the most salient results of the survey, including raw data, key takeaways, and analysis. 1 Carbon Mitigation Initiative, “Stabilization Wedges” (Princeton University, 2015). 2 Global Roadmap for Implementing CO Utilization, CO Sciences and the Global CO Initiative November, 2016, p. 5. 222 CO is one of the building blocks of 2 life, and is inherently valuable. Next-generation business will be based on carbon.PDF Image | Xprize Carbon Communicating Value CO2
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