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6 COMMUNICATING THE VALUE OF CO2 RESULTS AND TAKEAWAYS TERMINOLOGY A key focus of the survey was to assess stakeholder views on the many terms being used to describe the sector. We hear a broad variety of names being applied to the conversion of CO2 from waste into valuable products, sometimes by the same people in the same conversation. Because clear and effective terminology can be key to gaining society’s understanding and support for a new trend, we wanted to see what terms stakeholders currently favored and disfavored, and why. We also wanted to see if this varied by stakeholder type, geography, or other factors. To do this, we asked respondents to prioritize and comment on ten specific terms (Figure 5, 6, 7). KEY TAKEAWAYS • The terms “Carbon Capture & Utilization (CCU),” “CO2-based Products,” and “Carbon Utilization” were identified as the most effective terms by respondents, as measured by net favorability. • “Carbon Capture & Utilization” (“CCU”), “CO2- Based Products,” “Carbon Utilization,” and “Carbontech” received the most favorable reviews, although no clear favorite emerged. • “Carbon Valorization,” “Carbon Upcycling,” and “Carbon Mining” were the least favored terms. • There was no strong preference for using “CO2” vs “Carbon” in each term, although European respondents clearly preferred “CO2” while North American respondents preferred “Carbon.”PDF Image | Xprize Carbon Communicating Value CO2
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