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KEY OPPORTUNITIES AND CHALLENGES In order to better understand how to effectively engage with key audiences about this sector, we wanted to see what attributes of this space stakeholders find most exciting and important, as well as most challenging. Are people primarily attracted to this space because they are inspired by its potential to help address climate change? Or because of its economic potential? Or something else? We also wanted to confront head-on some of the challenges, even outright skepticism, we sometimes hear about this space. As this space is still relatively young, with only a few major success stories, there remain questions about whether these technologies can remain technically and economically viable as they scale beyond pilot demonstrations and towards industry scale operations. We wanted to understand what stakeholders perceive as being the greatest challenges facing this space and why, since any effort to recruit broader interest and support will need to effectively address these issues in both perception and substance. COMMUNICATING THE VALUE OF CO2 17 KEY TAKEAWAYS • Asked to identify aspects about the sector that they found the most interesting or exciting, respondents as a group ranked the sector’s potential to mitigate climate change and the business opportunity. • Economic feasibility ranked high as a major hurdle, with technical feasibility, engineering feasibility, timeframe, and the relevance to climate change also ranking highly.PDF Image | Xprize Carbon Communicating Value CO2
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