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Two-way communications like that provided by a smart grid AMI network is also required if the feedback information is centrally processed and delivered in near real time; billing inserts do not provide the timelines or frequency characteristic of effective feedback. Whether a web-based billing information portal is sufficiently engaging over the long run remains to be proven. The expense of a dedicated home energy display would not be required if the information can be effectively delivered using the internet. Google is already offering such a capability on their user-specific home page, when granted access to the data from the meter. Currently existing software tools can estimate a customer’s appliance and equipment usage based on population average values and offering generic guidance on saving energy. More specific and effective feedback and advice can be provided to the consumer if the demand response control (e.g., a thermostat) is used to provide on/off status information for the device it controls. Even in a fully deployed smart grid, we do not anticipate that virtually every customer will participate in demand response programs. However, we do anticipate that, participation in smart grid deployments by 2030 will be high enough that smart thermostats and smart appliances will be widespread, and they can provide the basis for end-use breakdowns. The breakdown process can be conducted either centrally at the utility, or within the home or business. The advantage of the latter is that it strictly maintains the privacy of the customer. The disadvantages are that it requires additional processing power and software installation in a home or building energy-management system and it cannot offer comparisons with the energy consumption of peer groups. 3.1.2 Joint Marketing of Energy Efficiency and Demand Response Programs Joint marketing of energy efficiency and demand response programs would provide customers a unified vision that connects utility programs and education materials. This mechanism would capture the synergy between energy efficiency and demand response programs, saving costs in administering, advertising, educating, and recruiting, to make each more cost effective and impactful. The coordination would also enable the most cost- and/or CO2-effective solution to be implemented by consumers. This mechanism is summarized here, with detail on the literature review and conclusions provided in Attachment 1. Electricity customers want to be presented with a unified vision of how they can change their electricity consumption to save money and help the environment, without the technical terminology that asks them to distinguish between energy efficiency and demand response programs. This strongly suggests that consumers should be provided “one-stop shopping” when connecting to utility programs and consumer education materials. The strong synergy between energy efficiency and demand response programs can also be exploited to save advertising, educating, recruiting, measurement, and evaluation costs. In addition, energy efficiency measures generally also produce peak load reductions and associated costs, which should be accounted and incentivized as peak load savings. 3.10PDF Image | The Smart Grid: An Estimation of the Energy and CO2 Benefits
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