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TEACHING NOTE 1. Synopsis According to Dogannis (2009) in the last 50 years technological innovations in air transport have far outstripped any other transport mode. Open rotor technology embodied in propfan engines like SAGE 2 potentially represents another important leap forward. However while this technology is highly attractive in terms of cutting emissions from commercial aircraft, the success of this green innovation is by no means certain. The case study provides an opportunity to explore some of the barriers and other factors that contribute to this uncertainty, while also exploring how initiatives such as technology demonstrators can help to convince potential customers (i.e. airlines) of the value of this technology, not just for those who are flying but for society as a whole. At the same time it provides scope for considering the possible impact of this new technology through the concept of disruptive technologies. A key feature of the case study is that it deals with a topic, air travel, which most students will have experienced and provides an opportunity to appreciate that green innovations, while they are clearly highly desirable in terms of creating a sustainable environment, often face complex issues when it comes to successful adoption and diffusion. 2. Learning objectives The case study’s primary learning objectives for students are: a) Analyse the range of drivers that can induce green innovations. b) Evaluate the business strategies, such as demonstrator programmes and targeting of niche markets, that can help to facilitate the successful adoption and take-up of green innovations. c) Analyse the concept of a disruptive technology and be aware of both its potential impact and the factors that can lead to its acceptance or rejection in commercial markets. d) Assess the various barriers that can impede the successful introduction of green innovations. 2. Suggested questions Q1: Identify and assess: a.) the drivers and b.) the barriers to the successful introduction of green innovations in the field of air transport. 17PDF Image | Sustainable and Green Engine (SAGE) Aircraft Engine of the Future
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