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MARKET BARRIERS & OPPORTUNITIES BARRIERS TO AVAILABILITY Relating to policy and market intelligence challenges to product existence BARRIER INTERVENTION STRATEGY EXPECTED OUTCOME OEM STAGE GATE WEAK BUSINESS CASE (i.e., evidence is lacking to build a business case to support investment rationale to implement GHPs) COMMERCIALIZED Motivate utility executives to sign a letter expressing commitment to bring product to market and then present said letter (along with updated research and evaluation reports) to annual collective GHP North American LDC and efficiency commuity Incentivize product development and advancement COMMERCIALIZED New technology developers/manufacturers invest in gas heat pumps Supply chain continues to invest in product development and investment 0-2 0 = Discovery 1 = Scoping PRE-COMMERCIALIZED & COMMERCIALIZED In partnership with manufacturers and technology developers, establish research objectives for pilots to address and investigate business case questions early and often PRE-COMMERCIALIZED & COMMERCIALIZED Market partners gather information to inform their business case in partnership with the LDCs and pass their business case stagegate milestone BIASED POLICY (i.e., decarbonization policy fails to consider or include upside of natural gas technologies, thereby influencing supply- and demand-side decisions) PRE-COMMERCIALIZED Develop and share with developers/manufacturers a collaborative sponsors vision of the future role of natural gas Conduct research, if needed, and/or provide education and outreach to supply chain promoting gas heat pumps as a pathway to reduce GHG emissions Generate public awareness of the low carbon benefits of natural gas and its future role to consumers, trades, and policymakers in a consistent manner across North America PRE-COMMERCIALIZED Developers/manufacturers are motivated to develop gas heat pump technologies 0-6 0 = 1 = 2 = 3 = 4 = 5 = 6 = Discovery Scoping Build business case Development Testing and validation Launch Evaluate and refine COMMERCIALIZED Provide education and outreach to supply chain promoting gas heat pumps as a pathway to reduce GHG emissions Identify and implement initiatives to support natural gas as a part of a solution to help cities and governments meet climate goals, and identify opportunities to support commercialized GHPs in these efforts. COMMERCIALIZED Developers/manufacturers are motivated to develop gas heat pump technologies Presented by: Brio and GTI 26PDF Image | GAS HEAT PUMP TECHNOLOGY AND MARKET ROADMAP
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