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Chapter 2: Literature review 12 _______________________________________________________________________________________________________________________________________________ Table 3: Seeking autonomy examples from Rindova et al. (2009) Example Perceived constraint Breaking free of the Breaking up the perceived constraint perceived constraint 1. Google’s founding story (p. 481) 2. Google’s “disdain for the status quo ... and voracious appetite for aggressively pursuing initiatives to bring about radical change” (p. 482) Early internet search engines were primitive. Search algorithms were limited (a technological constraint), and the information made available was limited (a cultural constraint) Copyright law Conventions and user expectations of privacy; limited knowledge about users performing search Norms about what providers of search technology do Limited email storage; users need to regularly delete old emails to free up space for new emails “Setting out to do things their own way” Development of Google PageRank technology “aggressively [pursue] initiatives to bring about radical change” “Downloading the internet to improve upon early search engines” Development of Google PageRank technology Inviting “legal battles with landmark significance” “Compiling a genetic and biological database using the vast power of its search engines” “Scanning millions of books without traditional regard for copyright laws” “Tracing online search to individual Internet users and storing them indefinitely” “Demanding cell phone numbers in exchange for free e-mail accounts (known as Gmail) as it begins to build the first global cell phone directory” “Saving Gmails forever on its own servers, making them a tempting target for law enforcement abuse” “Making hundreds of thousands of cheap personal computers to serve as cogs in powerful global networks” 2.1.2 Authoring Authoring refers to taking ownership by defining relationships, arrangements, and rules of engagement, and changing the positions of power. “Authoring does not refer to an outright rejection of all established norms and forms of authority but, rather, designing arrangements that support the change-creating intent of the entrepreneuring individual” (p. 484). It is not a privilege of the rich and powerful, but rather of anyone who can somehow effect “trading of places” (p. 484). It contrasts with the themes of opportunity _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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