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Chapter 2: Literature review 33 _______________________________________________________________________________________________________________________________________________ When a value proposition depends on a shift in ecosystem structure, the additional strategic question that is raised concerns alignment: How will the innovator create the impetus for other actors, who may not be directly linked to the innovator, to change? Leaders and followers can resolve misalignment and bring about alignment by adjusting roles: “Who will accept the role of follower and agree to act in accordance with the leader’s plan? What rivalries need to be managed within and across ecosystems?” (p. 47). Several similarities are evident across the four themes reviewed in this sub- section and the prior literature on business ecosystems. Regarding the different roles within an ecosystem, the Adner (2017) notion of leaders and follows compares with the Gawer (2014) notion of platform leaders and the Iansiti & Levien (2004) notion of keystones and niche players. Regarding the central feature anchoring an ecosystem, the Adner (2017) notion of focal value proposition compares with the Moore (2013) notion of shared vision, and the various platform constructs in the platforms literature (e.g., Gawer, 2014). Regarding prescriptive advice for ecosystem participants, the Adner (2017) notion of ecosystem strategy compares with the Gawer & Cusumano (2014) notion of platform strategy, and the Muegge & Mezen (2017) findings that “entrepreneurs participating more intensely in the ecosystem report a greater breadth of benefits” (p. 157), with greater business model differentiation, sophistication, and extent of change. Moore (2013), Gawer (2014), Thomas et al. (2014), Adner (2017) and others have recently made progress bridging differences in language and approach with synthesis, categorization, and theorizing about connections. Perhaps surprisingly, the notion of emancipation is not developed in the business ecosystems literature. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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