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Chapter 5: Discussion 100 _______________________________________________________________________________________________________________________________________________ the resources available for authoring. For Diamandis, markets and hierarchies were not viable – an alternative approach was needed. For Branson and Musk, traditional organizational forms were viable and also better suited to their desires for control. The arguments here about viablility of different organizational forms under different circumstances are similar to those of Baldwin & von Hippel (2011) about viability of different forms of innovation, but at a much earlier stage of theorizing and formalization. The third insight is support for the Rindova et al. (2009) assertion that the emancipation perspective “challenges the extant distinction between ‘regular’ (for profit) and social (not-for-profit) entrepreneurship” (p. 479). Researchers of social entrepreneurship phenomena, who often describe their domain as distinct from mainstream entrepreneurship and thus requiring different theories, have been active consumers and adopters of the emancipation perspective. Social entrepreneurship was a recurring theme in research articles utilizing the emancipation perspective reviewed in section 2.1 (Table 6 and Table 7). However, Rindova et al. (2009) had previously argued that “implied opposition between emancipatory projects to create change and a 'hard- nosed business strategy' is a false one” (p. 483). According to Rindova, the common practice of treating social entrepreneurship as somehow different from entrepreneurship is “detrimental” (p. 483) because many profitable ventures were inspired by dreaming up new worlds, and many social change efforts have profit potential. All three of the entrepreneurs examined here in this thesis claimed motivations other than profit. Branson wrote: “If you aren’t making a positive difference to other people’s lives, then you shouldn’t be in business” (Branson, 2015, p. 375). Diamandis wrote: “Autonomy is _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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