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Chapter 5: Discussion 101 _______________________________________________________________________________________________________________________________________________ the desire to steer our own ship. Mastery is the desire to steer it well. And purpose is the need for the journey to mean something. These three intrinsic rewards are the very motivators that motivate us most” (Diamandis & Kotler, 2015, p. 79). Vance (2015, p. 17) wrote: “Musk wants to ... save the human race from self-imposed or accidental annihilation.” Diamandis explicitly declared that “World's biggest problems=biggest business opportunities” (Diamandis & Kotler, 2015, p. xii), and supported his argument with explanations of bold thinking from both Branson and Musk. He made explicit his own massively transformative purpose: “To help entrepreneurs create extraordinary wealth while creating a world of abundance” (p. 274). All three case entrepreneurs in this thesis sought both profits and social outcomes, and the emancipation perspective addressed all of these aspects of entrepreneuring, profit and social, equally well within the same framework. In addition to rejecting the “special status” of social entrepreneurship, these results may also suggest some new and different questions about the sequencing, prioritization, and interaction of motivations and outcomes, and of ends vs. means. For example, the three entrepreneurs appear to differ in the relative timing of profits and social change. Branson builds profitable businesses that make a positive difference to people’s lives (Branson-SA-01; Branson-A-03). Musk, since the acquisition of PayPal in 2002, builds profitable businesses as a way to pursue ambitious goals (Musk-A-02; Musk-A-07) – most remarkably “turning humans into an interplanetary species” (Vance, 2015, p. 331). Diamandis urges bold entrepreneurs to pursue profits and social change together. How these differences impact entrepreneuring is a topic for future research. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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