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“Reducing emissions isn’t enough. We need to clean up the carbon that’s already in the air.” Center for Carbon Removal Interface, the carpet tile manufacturer with a 25-year track record of being a sustainability leader, is once again pushing the boundaries of ambition. In 2017, the company unveiled a new mission — Climate Take Back — which focuses on going beyond zero emissions.32 Apart from anything else, there is an important psychological dimension to this shift from negative language and reduction goals to positive ones. As Interface Chief Sustainability Officer, Erin Meezan, puts it: “Would you rather be working on a challenge that says create a product that shows we can reverse global warming, or knock off another 10% in terms of the carbon footprint of the product? What’s more exciting? You want to work on the product that’s going to manifest an intention to solve the biggest issue facing humanity. Who doesn’t want to do that?”33 Source: Interview with Erin Meezan on Project Breakthrough — a collaboration between Volans and the UN Global Compact.34 32 http://www.interface.com/US/en-US/campaign/climate-take-back/Climate-Take-Back 33 http://breakthrough.unglobalcompact.org/briefs/carbon-productivity-video/ 34 http://breakthrough.unglobalcompact.org/briefs/erin-meezan-interface/ 13PDF Image | Our Carbon Future White Paper
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